3D Scanning Accessories for Maison Margiela Glam Slam

We worked with Ben Ditto to create a new campaign, 3D scanning accessories for Maison Margiela’s latest collection of  ‘Glam Slam’ bags.

We teamed up with art director Ben Ditto to help create a promo film and in store installation for Maison Margiela’s iconic Glam Slam bags. Our team used our macro scanning technology for 3D scanning accessories to capture every detail of the bags, getting the files ready for animation.

 

Crafted from plush quilted leather, the Glam Slam medium recalls the notion of unconscious glamour and evokes its association to ease, following the study into dressing and travelling rituals worldwide. The Glam Slam debuted in the SS18 show and has a quilted design which mimics matelassé – the style of hand-stitched quilts created in Marseilles, France. The medium-sized design features supple rounded edges, a magnetic closure and the Maison’s numeric logo tab. With a straight top, it is carried by the tonal, adjustable shoulder strap. It comes complete with a matching, smooth pouch, which is also adorned with the numeric logo.

 

About Ben Ditto

Ben Ditto is the creative director of Ditto, a publishing company founded in 2009 in London, and the art director of Dazed Beauty since its launch in 2018. Ditto specialises in publications and special projects in the world of fashion and subculture; some title include Skinhead: An Archive, GUT Magazine and Future Fantasy.
Ben is an authority in the execution of uncanny, utopian concepts that embrace beauty and technology. Working across platforms – he directs moving image, CGI, creative coding projects, augmented reality and VR, print and live experience.

About Maison Margiela

Maison Margiela, formerly known as Maison Martin Margiela, was founded in 1988 in Paris, by Belgian designer Martin Margiela. The French luxury fashion house is known for its deconstructed aesthetic and highly innovative designs.< Since the early days of the label, Margiela’s designs were coined highly innovative, curious, and architecturally experimental. Vogue wrote that his ideas “provoked shock and intrigue” in the fashion industry.
Maison Margiela never uses any external branding elements in their designs. They only attach a trademark label on the inside of their garments — a piece of white cloth with the number 0-23 with a different circled number for each garment, seen here on the Glam Slam Bag.

 

Full Credits:
Director: Ben Ditto
Brand: Maison Margiela
Digital artist: Simon Kounovsky
Movement Direction: M J Harper
3D Scanning & CAD Sculpting: Form Capture
Motion capture: OnePoint Studios
Production: Concrete Rep Ltd. 
Sound design: Wladimir Schall
Models/movement: Sarah Batt & Qaher Harhash