Nike x Dazed Beauty – Galaxy 720 – Sucuk und Bratwurst

Our 3D scanning services were used in the latest Nike x Dazed Beauty advertising animation by artist collective Sucuk und Bratwurst

3D scanning for animation

We used 3D Scanning to capture Air Max 720 trainers for artist collective Sucuk und Bratwurst to use in the latest Nike x Dazed Beauty advertising animation. 3D scanning for animation is a great way to quickly prepare your product for creative advertising opportunities.

Client: Dazed Beauty – Nike

Artist: Sucuk und Bratwurst

Job Specification: 3D Scanning Airmax 720 trainers for use in sponsored social media advertising animations. The trainers were colour 3D scanned using our structured light scanners and CAD fixed for digital use.

Somewhere out there, in a galaxy far away, four pairs of Nike’s newest edition of the Air Max trainer orbit the digital ether. The Nike Air Max 720 has the biggest air pockets in Air Max history and is made of more than 75% recycled manufacturing waste. Colourful, collectable, and positively anti-gravity with every spring of their step, the brand new 720 now adorns the hoofs, pads and paws of a gaggle of extraterrestrial lifeforms and cyborg specimens. We sent four of Dazed Beauty’s favourite digital artists on a quest to document these beings as they tested out the trainers.

This is what they found.

Galaxy 720 – Dazed Beauty

Check out the Galaxy 720 piece over on the Dazed Beauty site.

Have a look at more of Sucuk und Bratwurst’s work.

And see the 3 other animation here, here and here.

View this post on Instagram

“They’re like just normal people.They have the same problems, fears and desires, of losing people or lovers. Of getting sick. They look unbreakable but they are soft inside.” . Meet the extraterrestrial beings who managed to get their tentacles on this new footwear #AirMax #AirMax720 #NikeSportswear @nikesportswear . Creative direction @ben_ditto and @isamayaffrench Artist: @sucukundbratwurst

A post shared by Dazed Beauty (@dazedbeauty) on Jan 17, 2019 at 3:22am PST

Full Credits:

Artists: Rick Farin, Darío Alva, Carlos Saez and Sevi Iko Dømochevsky, Sucuk und Bratwurst.
3D scanning and CAD edits: Form Capture
Words: Nellie Eden
Creative Directors: Isamaya Ffrench and Ben Ditto
Editorial Director: Bunny Kinney
Project Director: Simone Sebastian
Producer: Giuditta Dallerba
Managing Editor: Amelia Abraham