Our 3D scanning services were used in the latest Nike x Dazed Beauty advertising animation by artist Rick Farin
3D scanning shoes for advertising animation
We used 3D Scanning to capture Air Max 720 trainers for artist Rick Farin to use in the latest Nike x Dazed Beauty advertising animation. 3D scanning shoes is a great way to quickly prepare your product for advertising animations.
Client: Dazed Beauty – Nike
Artist: Rick Farin
Job Specification: 3D Scanning Airmax 720 trainers for use in sponsored social media animations. The trainers were colour 3D scanned using our structured light scanners and CAD fixed for digital use.
Check out the Galaxy 720 piece over on the Dazed Beauty site.
Have a look at more of Rick’s fantastic work.
Somewhere out there, in a galaxy far away, four pairs of Nike’s newest edition of the Air Max trainer orbit the digital ether. The Nike Air Max 720 has the biggest air pockets in Air Max history and is made of more than 75% recycled manufacturing waste. Colourful, collectable, and positively anti-gravity with every spring of their step, the brand new 720 now adorns the hoofs, pads and paws of a gaggle of extraterrestrial lifeforms and cyborg specimens. We sent four of Dazed Beauty’s favourite digital artists on a quest to document these beings as they tested out the trainers.
This is what they found.Galaxy 720 – Dazed Beauty
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”His greatest wish is to swim out, naked to the bone, in the overwhelming vacuum of space.” We sent four of Dazed Beauty’s favourite digital artists on a quest to document some otherworldly beings as they tested out Nike’s new Air Max 720 trainers. #AirMax #AirMax720 @NikeSportswear . . Creative direction: @isamayaffrench and @ben_ditto . Artist: @rickfarin
Artists: Rick Farin, Darío Alva, Carlos Saez and Sevi Iko Dømochevsky, Sucuk und Bratwurst.
3D scanning and CAD edits: Form Capture
Words: Nellie Eden
Creative Directors: Isamaya Ffrench and Ben Ditto
Editorial Director: Bunny Kinney
Project Director: Simone Sebastian
Producer: Giuditta Dallerba
Managing Editor: Amelia Abraham