Nike x Dazed Beauty – Galaxy 720 – Carlos Saez

Our 3D scanning services were used in the latest Nike x Dazed Beauty advertising animation by artists Carlos Saez and Sevi Iko Dømochevsky

3D scanning trainers for advertising animation

We used 3D Scanning to capture Air Max 720 trainers for artists Carlos Saez and Sevi Iko Dømochevsky to use in the latest Nike x Dazed Beauty advertising animation. 3D scanning trainers is a great way to quickly prepare your product for advertising animations.

Client: Dazed Beauty – Nike

Artist: Carlos Saez and Sevi Iko Dømochevsky

Job Specification: 3D Scanning Airmax 720 trainers for use in sponsored social media animations. The trainers were colour 3D scanned using our structured light scanners and CAD fixed for digital use.

Have a look at more of Carlos and Sevi’s work.

Check out the Galaxy 720 piece over on the Dazed Beauty site.

And see the 3 other animation here, here and here.

Somewhere out there, in a galaxy far away, four pairs of Nike’s newest edition of the Air Max trainer orbit the digital ether. The Nike Air Max 720 has the biggest air pockets in Air Max history and is made of more than 75% recycled manufacturing waste. Colourful, collectable, and positively anti-gravity with every spring of their step, the brand new 720 now adorns the hoofs, pads and paws of a gaggle of extraterrestrial lifeforms and cyborg specimens. We sent four of Dazed Beauty’s favourite digital artists on a quest to document these beings as they tested out the trainers.

This is what they found. 

Galaxy 720 – Dazed Beauty

View this post on Instagram

“They love humans and they hope we survive the next global mass extinction event” . We flung a load of Nike 720’s into the digital ether.Meet the extraterrestrial beings who managed to get their tentacles on this new footwear #AirMax #AirMax720 #NikeSportswear @nikesportswear . Creative direction: @isamayaffrench and @ben_ditto Artists: @carlossaez1 & @sevi_iko_domochevsky

A post shared by Dazed Beauty (@dazedbeauty) on Jan 17, 2019 at 4:58am PST

Full Credits:

Artists: Rick Farin, Darío Alva, Carlos Saez and Sevi Iko Dømochevsky, Sucuk und Bratwurst.
3D scanning and CAD edits: Form Capture
Words: Nellie Eden
Creative Directors: Isamaya Ffrench and Ben Ditto
Editorial Director: Bunny Kinney
Project Director: Simone Sebastian
Producer: Giuditta Dallerba
Managing Editor: Amelia Abraham