Nike x Dazed Beauty – Galaxy 720 – Dario Alva

Our 3D scanning services were used in the latest Nike x Dazed Beauty advertising animation by artist Dario Alva

3D scanning fashion for advertising animation

We used 3D Scanning to capture Air Max 720 trainers for artist Dario Alva to use in the latest Nike x Dazed Beauty advertising animation. 3D scanning fashion garments is a great way to quickly prepare your product for advertising animations.

Client: Dazed Beauty – Nike

Artist: Dario Alva

Job Specification: 3D Scanning Airmax 720 trainers for use in sponsored social media animations. The trainers were colour 3D scanned using our structured light scanners and CAD fixed for digital use.

Check out the Galaxy 720 piece over on the Dazed Beauty site.

Have a look at more of Dario’s work.

And see the 3 other animation here, here and here.

Somewhere out there, in a galaxy far away, four pairs of Nike’s newest edition of the Air Max trainer orbit the digital ether. The Nike Air Max 720 has the biggest air pockets in Air Max history and is made of more than 75% recycled manufacturing waste. Colourful, collectable, and positively anti-gravity with every spring of their step, the brand new 720 now adorns the hoofs, pads and paws of a gaggle of extraterrestrial lifeforms and cyborg specimens. We sent four of Dazed Beauty’s favourite digital artists on a quest to document these beings as they tested out the trainers.

This is what they found. 

Galaxy 720 – Dazed Beauty

View this post on Instagram

“If you desire one thing for so long, it’s a given that you’ll miss other things along the way.” . Step into the stratosphere and discover four otherworldly creatures, each modelling the newest edition of the Nike Air Max #AirMax #AirMax720 #NikeSportswear @nikesportswear . Creative direction: @ben_ditto and @isamayaffrench Artist: @cavecanems

A post shared by Dazed Beauty (@dazedbeauty) on Jan 17, 2019 at 7:03am PST

Full Credits:

Artists: Rick Farin, Darío Alva, Carlos Saez and Sevi Iko Dømochevsky, Sucuk und Bratwurst.
3D scanning and CAD edits: Form Capture
Words: Nellie Eden
Creative Directors: Isamaya Ffrench and Ben Ditto
Editorial Director: Bunny Kinney
Project Director: Simone Sebastian
Producer: Giuditta Dallerba
Managing Editor: Amelia Abraham