Posts Currently viewing the category: "Projects"
Maison Margiela Glam Slam

We worked with Ben Ditto to create a new campaign, 3D scanning accessories for Maison Margiela’s latest collection of  ‘Glam Slam’ bags. We teamed up with art director Ben Ditto to help create a promo film and in store installation for Maison Margiela’s iconic Glam Slam bags. Our team used our macro scanning…(Read More)

3D scanning clothing for Selfridges new denim campaign with Jamie-Maree Shipton.

3D scanning clothing for Jamie-Maree Shipton at Selfridges

We were hired by Selfridges to 3D scan clothing for their new conceptual campaign for their new look denim department.

The project brought the wearer into an imagined future, where they could become one with their chosen denim garments. We were 3D scanning clothing from Selfridges impressive roster of designers on models, which were then integrated into stills and videos, to create the ultimate campaign. 3D scanning clothing for Jamie-Maree Shipton at Selfridges We’re at the dawn of a new fashion landscape, where 3D design makes virtually anything possible. The New Order is Selfridges creative campaign exploring the future of fashion and retail through the medium of digital art. The looks were expertly translated into three different settings by Studio Dosage, each giving the denim different qualities. A technology saturated, cells only environment, a Mad Max inspired dystopia and finally, a lush utopia.

About Studio Dosage

Studio Dosage is an indie film making and animation brand led by Ben Dosage. Creating cutting edge striking 3D imagery for multiple industries including fashion, art, advertising and science communication. Their previous clients include Dua Lipa, Stefflon Don, Universal Records, BBC, Dazed Beauty, HTC, Selfridges and many more.
3D scanning clothing for Jamie-Maree Shipton at Selfridges
'It’s no longer just about how we present the final image of clothing and how it’s supposed fit; it’s really about what an outfit can mean, and where and how you can wear it. We’re seeing concepts like digital/holographic fitting arise, where the shopper doesn’t even need to physically try on the pieces. In the future, perhaps it will no longer be our physical selves we style and present, but an avatar or AR version. We’ll be able to style ourselves without limits.' - Jamie-Maree Shipton

About Jamie-Maree Shipton

Arriving in London as a virtual unknown in 2017,  Shipton has grabbed the attention of the industry with her wildly colourful creative direction and styling, all of which is underscored by a passion for talent-spotting and elevating emerging designers, models and creatives. Since 2018, the upmarket department store chain Selfridges has had Shipton on speed dial for a range of duties, including the development of new retail concepts and digital campaigns, visual merchandising for window displays and, most notably, dispatching her to the world’s style capitals as a roving fashion editor and digital content creator during Fashion Month. “They are pretty much like my family,” says Shipton of Selfridges. “I’m their Fashion Week editor. I cover the shows, I curate the content. I write, but more on the social side. We’re putting up [Instagram] Stories … I’m always kind of using my journalistic sense to inform as well as visually conceptualise. … I go to the showrooms, consult with the buyers a little. It’s a lot.”

See the finished campaign here.

    Full Credits: Creative Direction: Jamie-Maree Shipton Photography and Extra Direction: Lusha Alic Scanning: Form Capture Makeup: Scarlett Burton Hair: Joe Burwin 3D scanning clothing for Selfridges Denim Campaign
3D Scanning for Balenciaga x FarFetch

3D Scanning for Digital Fashion with Balenciaga x FarFetch with Jon Emmony To celebrate the newly launched AW 2021 collection, Farfetch joined forces with Balenciaga to showcase its new-season offering through an innovative digital concept entitled ‘Future Fantasy’. The partnership saw artist Jon Emmony bring the collection to life via his sensory, gaming-inspired…(Read More)

3D Scanning for Palace x Pez collab

3D Scanning Capsule Collection: Palace’s top skateboarders in their new collaboration with rave artist Steven ‘Pez’ Perry. Fresh off the back of its running capsule with Adidas, Palace returns for Winter 2021 with its latest seasonal collaboration alongside legendary British rave artist Steven ‘Pez’ Perry. With its usual irreverent Britishness and iconic graphics, this…(Read More)

3D Scanning Model A'whora for The Gay Times

George Jasper Stone creates a Gay Times Cover story using Form Capture’s 3D scans of model and Drag Race Star A’whora.   We were hired by digital artist George Jasper Stone, for our use of technology 3D scanning models, to scan the recent star of RuPaul’s Drag Race UK, model A’whora…(Read More)